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How to Keep Your Email Marketing Lists Clean and Effective
Do you have a hard time getting the desired output from your email marketing campaigns? Do these often have accompanying lower-than-expected open rates and click-through rates? Among many challenges in email marketing, maintaining a clean and working email list is one...
What Gmail’s New Sender Guidelines Mean for Email Marketers
Starting February 1, 2024, Google has established new guidelines for those sending emails to Gmail users, emphasizing the importance of using SPF, DKIM, and DMARC for authentication, keeping spam rates low, and making it easy for recipients to unsubscribe. This post...
What are the 4 types of email marketing?
Email marketing is a powerful tool for businesses of all sizes. It allows businesses to connect with their customers, build relationships, and drive sales. However, there are different types of email marketing, each with its own purpose and benefits. In this article,...
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