Trust is an important factor that can decide the success or failure of any e-commerce website.
Your potential customers will judge your site based on its looks, customer support, ratings, peer reviews, product descriptions, and even perceived risks.
Only if they have a good first impression of your site and feel secure browsing it will they think about placing an order.
It’s only natural. After all, shopping online involves a lot of risk and the exchange of sensitive information like your address and credit card details.
So, you must build your e-commerce site in such a way that shows your online store can be trusted.
How?
Let’s find out!
1. Build a User-friendly E-commerce Site
How you design your e-commerce site greatly affects the customers’ trust in your brand. For example, if your website is user-friendly, well-designed, and easy to navigate, people will naturally find it easier to trust your online store.
On the other hand, if your e-commerce site looks cluttered, unprofessional, and has a slow page loading speed, the same people may question the legitimacy of your business.
So, you must build a user-friendly, responsive, and aesthetically pleasing professional e-commerce site to attract customers and earn their trust.
Not sure how to build a user-friendly site? No worries!
You can always use DBManager’s custom website design services or similar site development agencies’ help to build a feature-rich and amazing online store.
2. Ensure Secure, Transparent Transactions
Online shoppers are very concerned about the safety of their financial and personal information. You have to make them believe they are buying stuff from a legitimate business, not a scam site.
Fortunately, you can earn their trust by making the transactions on your site secure and transparent.
How?
You can build customer trust in your e-commerce site by:
- Using secure payment gateways
- Keeping your SSL certificate up-to-date
- Eliminating forced sign-up options during the transaction process
- Using features like a progress bar to show each transaction process steps
- Adding popular payment methods like PayPal, VISA, MasterCard, and ApplePay to your site and displaying their logos
3. Gather and Display Positive Testimonials and 5-Star Reviews
People tend to believe in already-proven products and websites instead of taking risks to try out new unproven things first. That’s why positive testimonials and customer reviews are critical factors for online stores to build trust.
So, don’t forget to collect and show the customer testimonies and 5-star reviews from previous customers on your e-commerce site.
This will send subtle trust signals to potential clients, making them realize that other people had positive experiences with your shop.
4. Use Trust Signals
You can use various trust signals like highlighting the security features of your online store to build trust and increase overall conversion rate.
For example, you can keep the SSL certificate of your online store up-to-date to prevent browsers from showing warnings to your potential customers.
You can feature trust seals, such as payment security seals, money-back guarantees, and other website security seals to make people feel safe browsing through your site.
5. Write Clean and Transparent Product Descriptions
One of the best ways to gain customer’s trust is to provide product descriptions that accurately explain key product features without hiding anything. After all, people won’t trust your site if they feel you’re not being transparent about the products.
Your product descriptions must be precise and clear enough to ensure your customers won’t be disappointed when they finally get the packages in their hands.
6. Provide Top-notch Customer Support
Top-notch customer support is the cornerstone of all online services and e-commerce websites. Your customers will have many questions for you before and after placing their orders.
They may want to know more about your product. Your customers may want to know more about your company’s shipping policy before placing their orders. Or they may want to inquire about the status of their orders.
Whatever the case is, you should address the customer’s queries as soon as possible. You can even use chatbots and live chat features to answer their queries and doubts.
This way, they will be more likely to trust your e-commerce site than other online stores that take days to respond to their customers through email.
Final Thoughts!
Building trust is a long-term process, and you can’t earn it by performing just a single action. In fact, building trust with customers in this era of fake news and questionable privacy practices needs a combination of multiple actions.
Showcase the 5-star reviews, build a user-friendly website, add multiple trust signals, make online transactions more secure, and provide excellent customer support.
Do all this and a bit more—and you can create an e-commerce site that builds trust with customers.